How?
"Having confidence in substitute product offerings gives a salesperson another tool to capture business and increase share with the customer."Please note FACT 70 high-lighted in the middle of the article which says:
70 - the percentage of electrical distributors who have successfully substituted brand requests from customers.
Join the majority and purchase Repco quality products with confidence.
Article (PDF) link: Click HereOriginally Published: TED Magazine - February 2009